Amazon Quiz: Carl Pei, the OnePlus co-founder has announced the name of his next venture. What is it called?
Carl Pei, the OnePlus co-founder has announced the name of his next venture. What is it called?
Carl Pei, co-founder of the Chinese smartphone manufacturer OnePlus, is starting over.
Last year, the Chinese-born Swedish entrepreneur founded "Nothing," a new consumer tech business. In June, the company plans to release its first product, a pair of wireless earphones named Ear 1.
While specs for Nothing’s earphones have not disclosed yet, Pei hints that they will be minimalistic in terms of features. Rather than “20 different levels” of noise cancellation, people only need a maximum of two or three settings. Nothing’s products will also have a “retro futuristic” design, that the company spent a lot of time perfecting its design philosophy he added.
In an interview with CNBC Pei told, “We want to bring this element of human warmth back into our products.”
He further told that, “Products are not just cold electronics, they’re designed by people and intelligently used by people. It feels like product companies (today) are run by large corporations.”
OnePlus was launched in 2013 by Pei and a former colleague, Pete Lau. OnePlus, which is majority-owned by China's Oppo, a subsidiary of Guangzhou-based BBK Electronics, is known for producing low-cost Android phones with reasonable specifications. In October, Pei quit the company to start his own hardware startup.
Pei expects that his new London-based startup, "Nothing," will have the same impact on the consumer tech industry as Apple's iMac G3 did in the late 1990s and early 2000s.
“Today it’s like the PC industry in the 80s and 90s, where everybody made grey boxes,” he said.