A.J. McLean of Backstreet Boys fame has brought the band’s name back on the headlines by announcing a new reality competition show on TV. The name of the show is “The Fashion Hero: A New Kind of Beautiful” and it has been produced by Rapid Blue, the South African company that created “X-factor”. 

The show is expected to break the break traditional standards of beauty and along with establishing new standards for what is considered beautiful in the fashion industry. 

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The show’s website says that The Fashion Hero:A New Kind of Beautiful is “the first TV competition series changing the unrealistic standards in the beauty and fashion industry, and empowering real people to become role models for this generation”. 

Explaining the format of the show, the website states, “22 contestants from all over the world will take part in various challenges, each one designed to test the contestant’s self-belief, clarity, and strength of character while remaining true to themselves”. 

While there will be one winner of The Fashion Hero, the top four contestants will be chosen as ambassadors of an international brand’s marketing campaign. 

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The show integrates social media and TV in a way that is relatively new. It allows users from all over the world “regardless of height, size, color and ethnicity” to take part. The website claims that it will only take five minutes to create the profile. 

Once the profile is ready, the participants will have to share it on their personal social media channels and ask their connections to vote for them. Based on the number of votes, the top 22 contestants will enter the main round, which is to be telecast on TV and streamed. 

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According to a report by The Variety, in the final round, the 22 contestants will be divided into four teams. Each team will be guided by a celebrity mentor, which includes names like former Janet Jackson choreographer and director René Elizondo, Vogue photographer Adi Barkan and artist Jordyn Sugar.