Beyonce took to social media to drop the promo of her new clothing line Ivy Park. Leaving fans in a frenzy, the video highlights the new Ivy Park Rodeo Collection and is centered around a wild west theme. 

The singer-songwriter can be seen rocking many cowboy hats in the video as she is clad in a crow-printed bodysuit. It also features denim pieces from the clothing line. The clothing line is collaborating with Adidas for the Rodeo Collection, which will be launched on August 19. The video also stars Snoh Aalegra and Monaleo.

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Furthermore, Emmy-winning actor Glynn Turman  will be one of the faces of the clothing line as he is experienced in rodeo. The Ivy Park website says Glynn is an “accomplished horseman and rodeo champion off-screen,” and he credits his time as a kid spent in western-style summer camps as a contributor that “saved him from juvenile delinquency.” His granddaughter Melinda Seigal is quoted as saying, “passing on the legacy of the American Black Cowboy is very important to me. The life lessons I have gained working with horses has taught me humility, respect and the ability to be vulnerable. You learn quickly that too much ego and pride will land you in the dirt! I am blessed to represent a secret part of American history by being a modern-day Black cowgirl.”

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The Rodeo Collection honours Black Cowboys and the American West. In a statement to Houston Chronicle, Beyoncé said, “The Houston Rodeo is a gumbo of family, connection, delicious food and eclectic genres of music. I grew up seeing artists like Selena and Frankie Beverly and Maze and today it is just as eclectic with artists like Kacey Musgraves to Mary J. Blige. I remember the trail ride, with people riding from all over to the Houston Rodeo.”