Bollywood actor Richa Chadha recently lauded the South Indian film industry for getting their “math right” in terms of ticket prices and box office figures. 

She also bashed “greedy film distributors” for increasing ticket prices, especially for blockbuster hits, which results in lesser footfall in cinema theatres. 

 “They’ve got their math right in terms of numbers and ticket prices. That’s why a Master opens to such numbers because a very dedicated fan club of a south megastar ventures out and watches the film. And unlike the Hindi film industry and its greedy film distributors, there they keep the ticket at Rs.100-400 even if its a hit. But over here, due to a ticket priced above Rs.400, footfall will decrease. Audience will pay for food and beverage. Naturally, cinema will suffer. It has more to do with the distribution,” she told the Indian Express.

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Talking about the importance of regulating ticket prices for Bollywood films, the actor said: “I don’t see that happening here, unless you are forced to. Recently, a film was released which I’m sure will come on OTT soon, its leads had their noses up in the air. And when the collection of first day came, it was less than one-third of what the hero charges. If this happens, how will your math work out? Those are the real questions one has to ask and work from there. The bigger stakeholders in the business should take the onus if cinema has to survive.”

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Chadha‘s remarks come after the success of several films in the South Indian industry, such as ‘Pushpa’, ‘RRR‘ and ‘KGF: Chapter 2‘.

On the work front, the 35-year-old actor has several projects in the works including ‘Fukrey 3’, season four of ‘Inside Edge’ and season two of ‘Candy and The Great Indian Murder’.