TikTok star Waffler69, known for eating bizarre food items, has died, according to TMZ.

The food influencer, whose real name is Taylor, passed away Wednesday according to his brother Clayton, who believes Taylor suffered a heart attack.

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Clayton shared with TMZ that Taylor (Waffler69) was experiencing some discomfort and had called his mother, but things got worse, so he called for an ambulance to rush him to a hospital from his house in Louisiana. Taylor died at the hospital.

Who was Taylor aka Waffler69?

Waffler69 was 33 years old at the time of his death. His assumed cause of death is a heart attack.

Waffler69 developed a big social media fan base because of his videos in which he consumed unusual dishes. He  gained popularity on TikTok, where he amassed 1.7 million followers and 32.8 million likes throughout his videos. Waffler69 also had a YouTube channel, an Instagram account, and had just started posting content on Facebook.

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Waffler69 achieved success by consuming odd items, such as a canned cheeseburger. In some of his more well-known videos, he was seen devouring things that had gone bad, such as legally licenced cereal that was first released in 1989 to promote Tim Burton’s Batman movie or antiquated canned goods.

In earlier videos, he prepared dinners with ingredients he bought at the Dollar Tree. The unexpected vintage VHS tapes and DVDs that would show up in his shows also delighted viewers. As a result of his popularity, he ultimately began selling products in Cameo and even produced his own Waffler Seasoning.

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Waffler69’s taste tests included, to mention a few, boxes of old and rare promotional cereal, a highly sought-after big Fruit Loop, and even corn dogs with Asian-inspired flavours. Some of his more well-liked movies included him contrasting similar menu items from various fast food restaurants.

Almost as though providing pleasant evaluations for anyone wishing to sample these goodies on their own, he provided real-time commentary on how the food tastes in the majority of his TikToks. Positive feedback from his TikTokers abounded, with many praising Waffler69’s interpretations of these meals.

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On January 12, early in the morning, Waffler69’s brother, who is known on TikTok as claydorm and has appeared in some of his videos, shared the heartbreaking information that Taylor (Waffler69) had died suddenly.

Waffler69 allegedly passed away on January 11 at around 10 p.m. after a “presumed heart attack,” according to claydorm’s video. Claydorm pleaded with everyone watching the video to continue to watch his content in order to honour his late sibling.  “Keep him alive. He loved making people happy,” he added.