Sonu Sood, an actor-turned-humanitarian, launched Ublood in June 2022, a blood donation app that connects blood donors and recipients on a single platform.

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Talking about Ublood, Sood stated – “It was during the second wave of the pandemic, we were sending blood to hospitals across the country. I remember we formed plasma groups on WhatsApp and Telegram and a few people frantically moved to reach out to patients while coordinating things. That’s when I thought why not have a platform that coordinates automatically? Every individual should have Ublood on their smartphone. Even if it saves one life, I feel that this platform serves its purpose. It is not just a need, it is a must in your phone.”

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Sonu Sood is receiving a lot of support on social media for this cause.

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During the COVID-19 lockdown in 2020, Sood assisted numerous trapped migrant labourers and engaged in other charity efforts. His efforts was internationally praised, and he was dubbed “The Messiah of Migrants” by some.

The 49-year-old established numerous initiatives, programmes, and even became the face of startups in an effort to help the economy as well as those in need. Some of them included the Pravasi Yojna app (to assist migrants in their employment hunt), ILAAJ India (for persons in need of urgent medical operations), and a scholarship. Sood even gave away free e-rickshaws.

The actor even established a toll-free helpline for individuals in desperate need. Last year, the Punjab government appointed him as the brand ambassador for the coronavirus immunisation campaign.

Sonu Sood has been undertaking humanitarian work since the Covid-19 outbreak in the country, from assisting migrants to their homes to providing medicines and other Covid-19 relief resources for patients.