An advertisement with a strong message on infertility has gone viral with over 2 million views on social media for the message it aims to deliver ahead of the International Women’s Day on March 8. Pregnancy test kit brand Prega News released the short ad film, highlighting issue of infertility and how it affects the mental health of women, with a message — ’embrace every women for the completeness in herself.’
“When it comes to issues of infertility, couples across the nation keep suffering in silence,” Prega News wrote while releasing the ad film on Instagram. “This Women’s Day, Prega News urges you to break barriers and speak up about infertility – let’s look beyond reproduction when we look at a woman because she is complete in herself.”
They also added the campaign hashtag #SheIsCompleteInHerself.
Actor Mona Singh stars in the ad as a woman who does not have children. She is shown as a caring woman happy for her sister-in-law, who is expecting a baby. But there is a hint of sadness at not having children of her own. Things take an emotional turn after a family member asks her a well-meaning question, and the ending might just make you teary-eyed.
Many social media users praised the message behind the ad that urged society to look beyond reproduction when viewing women.