An extensive collection of surplus industrial equipment from MyPillow, including items from the company’s Minnesota factory, is currently available for online auction.
MyPillow’s chief executive officer, Mike Lindell, claims that the company’s transition from traditional brick-and-mortar and mall store sales to a direct-to-consumer strategy is reflected in the ongoing auction of excess industrial equipment. Lindell stated that stores like Walmart and Bed Bath & Beyond have stopped selling MyPillow in-store during an interview with Minnesota television station WCCO.
The listing page for the sale, which is being held through K-BID Online Auctions, features a variety of things, including dock trucks, sewing machines, forklifts, crates, and more. The auction will end on July 18 at 7 p.m. with 824 items in total up for bid.
MyPillow faced consequences as a result of Mike Lindell’s support for former President Donald Trump’s election fraud claims, prompting a defamation lawsuit against him seeking $1.3 billion in damages. Lindell has openly admitted that his business experienced losses, with MyPillow apparently suffering a $100 million loss as a result of his allegations of election fraud. Additionally, Lindell LLC was ordered to pay $5 million in retaliation for the election fraud charges in an arbitration lawsuit that he lost in April.
MyPillow’s retail partnerships suffered as a result of the controversy surrounding Mike Lindell’s comments and his endorsement of former President Donald Trump. A number of large retailers, including Kohl’s and Bed Bath & Beyond, decided to stop carrying MyPillow goods.
During a live Facebook video feed, Mike Lindell described the auction, blaming it on retailers who had “abandoned” MyPillow. He said that the company’s fall in retail sales was the reason why the surplus equipment was being auctioned off.
According to Lindell, before the retailers’ activities, MyPillow had a higher production capacity, requiring the use of more machinery for manufacturing pillows and retail packaging. As a result, it was decided to sublet a portion of the facility and sell the surplus equipment.