Beer brand Miller Lite came into spotlight recently as it faced calls for boycott on social media over their new ad, which some people have termed as “woke”. This comes weeks after Bud Light faced similar calls for featuring Dylan Mulvaney in their advertisement. Miller Lite is sold by parent company Molson Coors.
Molson Coors is a Canadian-American multinational drink and brewing company which has its headquarters in Chicago. The company is famous for its breweries, as it has multiple breweries that operate across multiple countries, including in the US, Canada and the Czech Republic.
In 2005, Molson of Canada and Coors of the United States merged to establish Molson Coors. In 2016, Molson Coors purchased Miller Brewing Company for almost $12 billion. The deal elevated Molson Coors to third place among all breweries in the globe.
Other popular brands belonging to the company other than Miller Lite include Blue Moon, Carling, Coors Banquet, Keystone, Coors Light, George Killian’s Irish Red, Granville Island Brewing, Hamm’s, Hop Valley, Leinenkugel’s, Miller High Life, Milwaukee’s Best, Molson Canadian, Molson Export, Steel Reserve, Terrapin, Vizzy Hard Seltzer and Staropramen.
Miller Lite’s latest ad has been seen taking shots at its own old ads which could be classified as “sexist”. Speaking about the ad campaign titled “Bad $#!T to Good $#!T”, Elizabeth Hitch, senior director of marketing for Miller Lite, has said, “We recognize that Miller Lite played a contributing role in this in the past. We’ve been collecting our and other brands outdated, old sexist ads, displays and posters for months. We have been buying and removing any pieces we could find on the internet.”
The ad has been criticized on social media by conservatives, with some claiming that the company has gone “feminazi”.