After urging the United States to “commit to returning” stolen Indigenous territory in its 4th of July statement, Ben & Jerry’s is the target of a boycott.

On July 4, the well-known American ice cream company posted a tweet with an accompanying graphic that read:

“The United States was founded on stolen Indigenous land. This Fourth of July, let’s commit to returning it.”

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In the caption, the company added: “It’s high time we recognize that the US exists on stolen Indigenous land and commit to returning it.”

Ben & Jerry’s post received a barrage of unfavorable comments on social media, prompting some to refer to it as the company’s “Bud Light moment,” alluding to the controversy and subsequent boycott that followed the beer company’s alliance with a transgender activist in April.

Other Twitter users urged the business to be the first to give over its assets, including its factories, buildings, and retail locations. Others argued that the firm ought to give the Abenaki people their factory land back.

Who owns Ben & Jerry’s?

Ben & Jerry’s was founded by Ben Cohen and Jerry Greenfield in 1978. Ben Cohen and Jerry Greenfield are the co-founders and original owners of the company. They started the business in Burlington, Vermont, with a simple philosophy of making delicious ice cream using high-quality ingredients and promoting social and environmental responsibility.

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Over the years, Ben & Jerry’s grew in popularity and became known for its unique and creative ice cream flavors. The company also became well-known for its commitment to social causes, such as supporting fair trade practices, sourcing ingredients from sustainable and ethical suppliers, and advocating for various social and environmental issues.

In 2000, Ben & Jerry’s was acquired by the multinational food conglomerate Unilever. Despite the acquisition, Ben Cohen and Jerry Greenfield have remained involved with the company and have continued to be vocal advocates for the values and mission of Ben & Jerry’s. They have a special relationship with the company and are often referred to as “founder emeritus.”