Fashion house Kate Spade faced heat from its female customer base on Twitter after it hired transgender actress Dylan Mulvaney to promote products from its spring collection.

On Tuesday, the 26-year-old trans celebrity took to her TikTok handle to share a promotional video for Kate Spade. She was seen donning a pink dress, and white sandals, and carrying a white mini bag. She can be seen making an ensemble out of different products from the new range.

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Twitter users erupted after her video went viral on Twitter. Several users made transphobic comments against Mulvaney and misgendered her. They also bashed the New York-based fashion brand for hiring The Honest Show star and vowed never to buy from the fashion brand again.

“Welp @katespadeny is the latest brand to tell conservative women they don’t want their business by having Dylan Mulvaney promote their products. What are brands like Kate Spade thinking when they hire a man that will alienate half their client pool?” one Twitter user wrote, while another said, “43% of Dylan’s peeps follow in Kate Spade’s footsteps.” One more said, “Clown World Update: Kate Spade has hired Dylan Mulvaney to promote their women’s clothing?”

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Another quipped, “Dylan Mulvaney has now partnered with Kate Spade! I’m well into womanhood and I have no partners.” One more tweeted, “Kate Spade just alienated their biological female customers. Good job!”

Dylan, who is also an activist, has previously received backlash from right-wing supporters for sharing her experiences as a young trans person. She sparked controversy last year after interviewing President Joe Biden for the news outlet NowThis. She asked an 80-year-old politician about his thoughts on the states having the right to ban transition-related care, Biden responded: “I don’t think any state or anybody should have the right to do that. As a moral question and as a legal question, I just think it’s wrong.”