The inclusion of a transgender woman in Hershey’s International Women’s Day advertising campaign in Canada has prompted some social media users to call for a boycott of the company’s goods.
The SHE bar was reintroduced by the chocolate maker on March 1 for a third time in an effort to “shine a light on the women and girls who motivate us every day.” This is being marketed as HER in Canada, with bars bearing the images of the five women who were selected to be a part of the promotion.
Fae Johnstone, a transgender rights advocate, was one of the people selected for the advancement and expressed their gratitude for the opportunity.
Who is Fae Johnstone?
Fae Johnstone is a trans woman, entrepreneur, feminist, artist, and supporter of the 2SLGBTQ+ community. They work with their team to promote 2SLGBTQ+, feminism, and progressive issues across Canada as the Executive Director of Wisdom2Action.
They is a multi-award winning 2SLGBTQ+ and trans advocate who was born and raised in a middle-class white household.
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Johnstone worked as an independent consultant with an emphasis on 2SLGBTQ+ inclusion, sexual health and rights, trans inclusion, and gender-based violence before joining the team at W2A. They trained thousands of community, health, and social service workers throughout Canada during that time, establishing herself as a recognized authority in these areas.
Johnstone has experience working with the Ontario Centre of Excellence for Child and Youth Mental Health, where she helped develop the youth engagement capabilities of youth mental health groups.
Johnstone is a seasoned author who frequently writes to Xtra Magazine, the largest and longest-running magazine for 2SLGBTQ+ people in Canada. Her writing focuses on 2SLGBTQ+ politics and policies in that country. Additionally, they has had articles featured in the Toronto Star, National Observer, Ottawa Citizen, and Huffington Post.
