Rapper Frank Ocean is selling merchandise through his Homer brand, which includes a diamond-encrusted 18-karat gold cock ring priced at $25,570. 

A cock ring is a ring usually worn around the base of the penis, which restricts the flow of blood from it, making an erection harder or longer lasting. 

Other products being sold by the 34-year-old’s brand includes pendants, earrings, and a keychain. These are available online and in the Homer physical store in New York City. 

Homer’s website describes the cockring as “18 karat yellow gold with an array of channel set princess-cut diamonds and layers that express a pixelated bone or an H-motif, finished with a high polish.” 

Ocean founded the brand in 2018 but it was commercially launched in NYC in August 2021.  

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Prices of the other products range from $295 – $7,395, and a gold ‘Dogs’ collection is available as well, with prices ranging from $8,180 to $25,570.

Ocean, who’s normally reclusive, released two episodes of Blonded Radio last month, to mark the 10th anniversary of Channel Orange. During one of these episodes, the singer confirmed he’s back in the studio. 

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“Forgive how, like, free associative this might feel. … I was working in Malibu this summer and I would go out, like, pretty late from the studio and there’s, like, a big population of coyotes in Malibu,” Ocean says, adding, “And then when I would go outside I would see, like, all these bunnies running around and it reminded me of video games where you’re, like, a wizard or something. And you’re playing this role in this game and you’re running around and you have these little things to pick up and put in the pouch.” 

In June 2022, it was also announced that Ocean is in talks to direct his first feature, with A24 producing.