Rapper Snoop Dogg, who is known for his open admiration of cannabis, announced on Thursday that he was giving up smoking. After the rapper revealed this information to his followers, some fans expressed skepticism and wondered whether it was a publicity gimmick for a new edible cannabis business.

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The 52-year-old said, “After much consideration with my family, I’ve decided to give up smoke,” in addition to the more general statement, “I’m giving up.” Fans were taken aback by the sudden announcement, considering Snoop Dogg’s well-established fondness for marijuana, which has been evident in a number of his commercial ventures, including edibles, cannabis strains, and a digital media company that specializes in marijuana-related news. The rapper asked that people “respect my privacy at this time” as he concluded the statement.

However, the rapper has not yet revealed the reason for making such a decision. The father of four has two sons from a prior relationship with Laurie Holmond, a son named Julian (25), and three children from his 25-year marriage to Shante Broadus: Cordé (28), Cordell (26), and Cori (23).

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Known for his relationship with marijuana, Snoop Dogg revealed in a 2013 Twitter Q&A that he smokes up to 81 blunts a day, which is in line with the estimate given by his own personal joint roller.

The rapper established his platform, Merry Jane, in 2015, further solidifying his position in the cannabis community. This lifestyle media platform offers insights and content on cannabis to a diverse audience of smokers, from occasional users to habitual users.

Several X users reacted to the announcement from the beloved rapper. One X user wrote, “damn, the world is really really coming to an end. 😂”

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“Health above anything else. Snoops setting a great example to everyone. Respects 🫡” another user wrote.

One X user wrote, “This better be some form of clout-chasing, cos Snoop Dogg can never quit smoking.”