On April 6, the Mumbai Indians released their song, “MI MI BOL KE, KHELENGE DIL KHOLKE,” as a continuation of their well-received “Khelenge Dil Khol Ke” campaign for IPL 2022. The music video portrays the atmosphere of the Mumbai Indians players and GenZ, of playing the game of life with all your heart, imagining the impossible and making it a reality, never losing faith and giving their all in whatever they do. Failure, for them, is an opportunity to learn, pick themselves up, and continue on their path toward their goal.

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The song features a young, lively, and hip attitude that continues to the visuals, which include the complete Mumbai Indians team, led by Rohit Sharma, Jasprit Bumrah, Kieron Pollard, Suryakumar Yadav, Ishan Kishan, and other young debutants. The video blends movement and passion to capture the spirit of street cricket in India. The film highlights the excitement of playing cricket, the players, and the emotional roller coaster that one experiences regularly. The most essential thing is to do it every day with all your heart.

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The campaign hymn follows “Welcome, Khelenge Dil KholKe,” a creative representation of the Mumbai Indians’ contribution to Indian cricket, and “One Dream,” a creative statement of the Mumbai Indians’ contribution to Indian cricket.

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“Mumbai Indians have always played with passion – Straight from the heart, driven by the motto – never give up. Also, one of our main pillars is the fans that we have across the globe. The anthem is a reflection of the young and GenZ fans, who have continued to support and push us forward, every time we take to the field. Our style of cricket, brand values, and everything that we do resonates with their values, beliefs, and inspires them, which is reflected in the growth of the MI Paltan army over the years.,” says a spokesperson for the team.

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“IPL is cricketainment. It’s cricket with huge doses of entertainment mixed in. And while we addressed the fulfilment of dreams of young aspiring cricketers in the last campaign, we wanted to have some fun this time around. The last film was for the aspiring cricketers. This one, though, is for the fans. It’s an all-out visual spectacle with a sing-along aspect. It’s a chant for fans to express their love. We owed them something for their love. This is our way of giving them something they can truly own,” says Anurag Agnihotri, Managing Partner at Ogilvy.