To celebrate the 25th anniversary of Bollywood film ‘Dilwale Dulhania Le Jayenge’, Twitter India on Tuesday launched a special emoji that can be tweeted with several hashtags related to the film.
“Ao, Ao…we’re celebrating 25 years of one of Hindi cinema’s all-time great romances with a special emoji. Ring a cowbell? Tweet with #DDLJ, #DDLJ25, #25YearsOfDDLJ, #DilwaleDulhaniyaLeJayenge and #डीडीएलजे,” Twitter India wrote.
Cheryl-Ann Couto, Partnerships Manager at Twitter India, said the custom ‘DDLJ’ emoji is a way to pay tributes to the film.
“Today, we are excited to celebrate one of the most iconic Indian romances, ‘DDLJ’, with the movie’s innumerable fans on the service. With the new custom #DDLJ25 emoji, we hope to light up timelines with Tweets about this classic,” Couto said in a statement.
To celebrate the occasion, Khan and Kajol changed their names on Twitter to their iconic characters: Raj Malhotra and Simran Singh.
Hindi cinema’s blockbuster romance drama ‘DDLJ’, which released on October 20, 1995, propelled actors Shah Rukh Khan and Kajol to stardom and made them one of the most loved on-screen pair.
The film also made history by becoming one of the longest-running films in the country, with a matinee show dedicated to it at Mumbai’s Maratha Mandir, which screened the film right till theatres were shut due to the coronavirus pandemic in March.
Yash Raj Films, production house for DDLJ, will also be hosting a ‘DDLJ’ watch party on Twitter for fans to revisit the film.