Popular TV presenter Ulrika Jonsson launched a scathing attack on supermodel Heidi Klum recently following a lingerie shoot with her daughter, Leni. The photoshoot was for the Italian brand Intimissimi, which was released recently by the company.

Photos of Heidi and Leni’s recent shoot received praise from many as the brand captioned the photos, “Intimissimi steps forward with a new campaign starring the stunning Heidi Klum and her eldest daughter Leni as icons of self-confidence, joy of life and love between a mother and daughter.”

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While Heidi Klum’s close friend and American actress Eva Longoria was in awe of the photos, Ulrika Jonsson had a very different opinion as she said that the photos made her uneasy.

“Heidi Klum isn’t the first and she won’t be the last as she makes many feel slightly uneasy by posing in undies with her equally scantily clad 18-year-old Leni,” Ulrika voiced her opinion in her column on The Sun.

The 55-year-old also added that Heidi has made a “strategic decision” to showcase her daughter. “Heidi joins a string of model and celebrity mums who have made the strategic decision to exhibit their girls – Cindy Crawford did it with Kaia; the delectable Kate Moss has posed with her model daughter, Lila; Yolanda Hadid loves showing off Gigi and Bella and even Gwynnie has been known to flaunt her beloved Apple,” she added.

She termed Heidi Klum’s decision “disconcerting” and wrote that it feels bizarre to her to have one’s daughter paraded and boasted about.

“Is it just me, or has this now become a disconcerting thing? It feels like a bizarre, modern-day version of the days of Jane Austen, when your daughter was paraded and boasted about – it was about grandstanding your genes while secretly and stealthily whispering: ‘Look what I’ve made,” the column read.

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Ulrika also said that the decision feels as if daughters have become a commodity to have and peddle.

The Swedish-British model is a mother to two daughters and revealed that she is unable to convince them to pose for even an Instagram photo with her, much less than posing for a lingerie shoot.

She also went on to insist that Leni Klum, the daughter of Heidi, similar to her daughters, have their rights and she would dislike the idea that they were “riding on her (Heidi’s) coattails for recognition”.