There’s no hiding from the Instagram algorithm. Designed to throw out the same kind of indulgence you already spend hours of your life on, its feed is full of influencers flogging diet tea and dead-eyed YouTubers staring from behind the glow of a HiSmile teeth-whitening kit.

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That is why Alise Miksta’s account comes as a refreshing change. It is full of photographs of a dream life spent travelling the world, teaching yoga and taking your bra off on mountainsides. However, Alise’s account goes one step beyond the usual “wellness” posts about eating raw and practicing mindfulness: in the summer of 2019, while she was living in London, Alise started posting about her “no water” regimen, where she has replaced fluids with water-rich fruit.

This water abstinence proceeds hand-in-hand with sustained bouts of “dry fasting”, where Alise wouldn’t eat anything for 24 hours at a time. One of her posts read: “For the first time I did a 24 hour dry fast, (apart from 5 sips of green tea around 11am when it got too cold).”

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Alise isn’t single in posting about “no water” and dry fasting. She used to follow a number of accounts run by women promoting the same things, all of them tanned, thin and living transient lifestyles in gap year destinations. This regime doesn’t seem to be doing any harm, but some experts warn that promoting these dietary choices could potentially be harmful to their followers, of which there are thousands.

Alise is 30 years old, she is originally from Latvia and currently living in Dubai. Five years ago she went to an ashram in India where a guru told her that carrying around a bottle of water is a “big hype in Europe”, adding: “You don’t need to do that.”