Amazon Quiz: Which social media platform announced shutting down the fleets feature, eight months after it was launched?

Options:

1. Facebook

2. Instagram

3. Twitter

4. Snapchat

Answer: Twitter

Twitter is an important platform for politicians, celebrities and journalists, but it has lagged other social networks in users. 

Last year in November, microblogging site Twitter on Tuesday said that it was rolling out tweets, which will disappear after 24 hours, joining rival social platforms in offering ephemeral messages. The new “fleets” were “for sharing momentary thoughts” and aim to bring in users who want to avoid having their comments become permanent fixtures, according to a Twitter blog post.

“Those new to Twitter found fleets to be an easier way to share what’s on their mind,” said product manager Sam Haveson and design director Joshua Harris in the blog post. “Because they disappear from view after a day, fleets helped people feel more comfortable sharing personal and casual thoughts, opinions, and feelings”, the blog added.

With the move, Twitter is hoping to compete with the likes of Snapchat, which made disappearing messages popular, and Facebook, which has also adopted the idea. 

But due to low usage, the ephemeral tweet format was shut down in June due to low usage after launching widely just eight months before.  Twitter’s decision to axe Fleets was not just an admission that the feature didn’t work, but that the company still hasn’t figured out how to get people tweeting more.

The other questions of the Quiz are: 

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