Actor Priyanka
Chopra Jonas
became the latest celebrity to enter the line of beauty products
with the launch of ‘Anomaly’, a range of vegan, eco-friendly haircare products.

“This is
ANOMALY. What a surreal moment to introduce you to the first brand I have ever
created,” she wrote on Instagram after the launch on Friday.  

Launched on
January 31 in the United States, the brand is set to expand to global markets
later in the year.

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It makes
sense for actors with flawless features to launch their own beauty products. The
world admires their glowing skin and luscious hair anyways, and with millions
of fans on social media, they have a powerful tool to promote their brands at
their disposal.

Here are a few
Bollywood and international stars who own their own cosmetics brands:

Katrina Kaif

Having long
established herself as one of the leading ladies of Bollywood, the 36-year-old
actor launched ‘Kay Beauty’, a line of makeup products, in November 2019 in
Mumbai. During the launch, Katrina said she had always wanted to own a beauty brand,
adding that her expertise and knowledge about makeups helped her in realising her

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Sunny Leone

Sunny Leone
launched her makeup brand ‘Star Struck’ in 2018, after years of mesmerising fans
with her many Bollywood numbers and films. Her line of products includes
lipsticks, mascara, eyeliners, highlighters among a lot more options.

Lara Dutta

Former miss
universe Lara Dutta launched ‘Arias’, her line of skincare products, in April
2019. The products are purely vegetarian, cruelty, chemical and paraben-free From
face washes to serums and cleansers, there are a wide variety of products in
the line-up.

Jessica Alba

The 39-year
old Hollywood actor launched ‘The Honest Co.’ in 2012. Based in Los Angeles,
California, the company sells diapers, shampoo, moisturisers and other products
on its website and at over 32,000 retail locations.

Millie Bobby Brown

Millie Bobby
Brown launched launched ‘Florence by Mills’ in the summer of 2019, aimed at Gen
Z buyers. The 16-year-old ‘Stranger Things’ star’s brand has completely cruelty-free
and vegan products.