Beauty influencer Jeffree Star took to YouTube on Saturday to introduce his skincare brand ‘Jeffree Star Skin.’

The YouTube star-turned-entrepreneur revealed the seven products of the line and told the viewers that the line has been in the making for years. 

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“The wait is finally over… Today I’m revealing Jeffree Star Skin!!!!! This has been in the works for so long and I can’t believe I can now share ALL the products that will be apart of the FIRST launch!!! These first 7 staple products are what I use in my EVERY day routine to get that ‘Jeffree Star” perfect glowy healthy skin. I’ve been testing and working on formulas for years and I’m so proud of everything you see in today’s video!” he captioned the video. 

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The video has already been viewed over 470,000 views in less than 20 hours.

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The products, which will be launched on February 25, include – 

‘Make Me Melt’ Makeup Removing Balm – $32

Strawberry Water Clarifying Cleanser – $28

Strawberry Water Facial Toner – $28

Magic Star Hydrating Moisturizer – $28

Repair & Revive Lip Mask – $16

Magic Star Glow Face Mist – $26

Morning Dew Hydrating Eye Cream – $24

Speaking to Beauty INC last week, Star said, “[The pandemic] opened up a whole new world and we just happened to be developing skin care for years now, so the timing of the pandemic and this launch is bizarre and cool.

“I’ve always loved skin. I’ve been reviewing skin care for years, so it was a natural progression. I think we definitely dominated the crazy color cosmetics industry, so I really wanted to give the customer an experience, but also formulas that worked.”