Luxury clothing brand Gucci unveiled a limited-edition collection in collaboration with Los Angeles-based gaming and lifestyle brand 100 Thieves. It includes only 200 backpacks from the House%u2019s Off The Grid line. The bags are bright red in colour with three utilitarian pockets and a circular black leather patch boasting the 100 Thieves emblem in silver.
Releasing a statement, House said the collaboration is based on shared values of Gucci and 100 Thieves. Both companies passionately promote diversity and self-expression, championing the importance of being able to hold a personal point of view without feeling limited by convention.
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The backpacks have been made from recycled and eco-friendly materials. Alongside the special edition capsule, Gucci unveiled a celebratory campaign featuring seven of 100 Thieves%u2019 leading content creators and two of the brand%u2019s pro players. The visuals included photos and a promotional video. It was shot and directed by director-photographer Guy Aroch at 100 Thieves%u2019 gaming facility.
100 Thieves was founded in 2017 by gamer Matthew Haag and is a main player in the esports-lifestyle sector. Top-shelf gamers represent the company.
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In 2020, Gucci teamed up with several esports platforms to create a slew of virtual clothing and accessories for avatars, including Tennis Clash, The Sims, Genies, Roblox, Pok�mon Go and Animal Crossing, along with its own Gucci Arcade, which the brand debuted in 2019.
The backpack collection will be available exclusively for users with a registered MY GUCCI account on July 19. The backpack will retail for $2500 USD.
