After an array of companies including Bud Light, Adidas, and Target, Calvin Klein is now facing the heat after their plus-size underwear ad went viral on social media.

A poster showing a plus-size man and woman wearing Calvin Klein underwear was recently uploaded, which started a flurry of hate comments against the campaign. The poster in question shows a Black man standing with his legs crossed and wearing a dark grey-colored sports bra and shorts inside blue denim jeans. The woman is white and wearing a blue sports bra and matching underwear as she casually relaxes on a chair.

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The poster was made with a number of negative reactions. “@elonmusk please buy and save Calvin Klein and make groß again,” one person wrote. Another said, “I will never ever purchase another @CalvinKlein item ever. And i am throwing all their sht away.” A third cheekily added, “Calvin Klein envious of Bud Light sales.”

Another wrote, “Calvin Klein is a company that wants to stop making money.” One more said, “Not sure why they need to go this far just to force an ideology that most don’t even want.” A Twitter user wrote, “The executives are Trans and are taking advantage of their position. Only other thing i can think of.” One more tweeted, “For the love of god…now I have to throw all my undies away!!!”

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People also started sharing photos of the brand’s iconic 1992 topless commercial featuring Kate Moss and Mark Wahlberg to insinuate the “pre-woke” shoot which, according to them was much better than their most recent ad.

Incidentally, many years later, Kate Moss opened up about how she felt while shooting for the Calvin Klein campaign.

“He was very macho, and it was all about him. He had a big entourage. I was just this model,” she said as she recounted the experience. She also admitted to feeling “completely” objectified during the ad “and vulnerable and scared.