Starting today, Spotify will let users know about their favorite musicians, songs, and genres through a personalized in-app user experience. Through its annual Wrapped hub on the app, audio streaming giant Spotify is giving customers a peak inside their listening habits as 2022 is about to end.
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Though Spotify Wrapped began as a marketing campaign for the company, its individualised features give users a look back at their listening history over the previous year using a variety of data points across different formats. They have also turned it into a cultural phenomenon where people share their own listening habits and artists share their annual performances.
In addition to the shareable story-cards that users may share on social media to display their individual musical preferences, the best musicians from India and around the world from the year is also included in Spotify Wrapped 2022.
New features
This year, Spotify Wrapped will also feature personalised notes from over 40,000 artists, ranging from international stars like Taylor Swift and Billie Eilish to Indian singers like Shreya Ghoshal and KR$NA. These messages will be played back to top fans.
According to 16 distinct listening personality types developed by Spotify, a new tool dubbed “Your Listening Personality” will not only inform users about the music they listen to, but also it will indicate about their musical preferences. Users can learn how their musical preferences change over the course of the day with an additional interactive feature called Audio Day.
Spotify Wrapped 2022 cards can now also be shared on WhatsApp, Instagram, and Snapchat. Users can also unlock a new personalised lens that reflects their musical personality.
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Additionally, the Wrapped hub will offer custom music and podcast playlists based on the user’s favorite songs and artists. The playlists will also include music from top domestic and international artists, popular podcast episodes from the past year, and brand-new podcasts from up-and-coming creators.
How to obtain a Spotify Wrapped 2022 card?
People have to ensure that Spotify is updated to the most recent version on their Android or iOS devices in order to receive customised cards. When the app has been updated, people should get a popup to immediately check out the songs of their favorite artists and more.