Meta’s Threads App, which launched on July 6 and plans to rival Twitter is free for downloading for users right now but may not stay free for a long period of time.

Mark Zuckerberg, the founder of Meta, jumped onto his newly launched app to interact with some of the early users of the app and answer their burning queries as well as get some feedback on the app. One of the users had a question about how long the app will remain free for users and Zuckerberg was happy to lay out a future plan for the app.

“Our approach will be the same as all our other products: make the product work well first, then see if we can get it on a clear path to 1 billion people, and only then think about monetization at that point,” he said.

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Although there is no way of predicting if and when the Threads app will cross the 1 billion mark, as of Thursday morning, it had already garnered 30 million sign-ups.

“The vision for Threads is to create an option and friendly public space for conversation,” Zuckerberg said in a Threads post following the launch. “We hope to take what Instagram does best and create a new experience around text, ideas, and discussing what’s on your mind. It’ll take some time, but I think there should be a public conversations app with 1 billion+ people on it. Twitter has had the opportunity to do this but hasn’t nailed it. Hopefully we will.”

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One user asked him, “you sure you have to open this up to everyone? It’s pretty nice right now. amazing people on here.” Zuckerberg took the opportunity to quickly compare his app directly with Twitter in his response.

“The goal is to keep it friendly as it expands. I think it’s possible and will ultimately be the key to its success. That’s one reason why Twitter never succeeded as much as I think it should have, and we want to do it differently,” he said.