Since Elon Musk seized control of the website, he has implemented a number of puzzling modifications, such as limiting non-verified users’ ability to send direct messages (DMs) and tweets. Now, it seems he’s doing a Max and changing the name that people on social media have grown accustomed to seeing. Musk said in a series of tweets that he intended to rename the website to X, not to be mistaken with the Ti West film of the same name, which depicts an elderly couple on a farm killing a gang of porn actresses.

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“And soon we shall bid adieu to the twitter brand and, gradually, all the birds,” Musk tweeted. “If a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow.” He ended up posting the bird logo, writing, “Like this but X.” He continued, “To embody the imperfections in us all that make us unique.” Unsurprisingly, Twitter users got creative in the comments and started to come up with their own “X” logos. “If X is closest in style to anything, it should, of course, be Art Deco,” Musk added in another tweet.

According to The Hollywood Reporter, “As usual with Musk, it’s hard to tell how serious he is.” However, there is a past between the letter and the owner of Twitter. Musk added in a different tweet, “Not sure what subtle clues gave it away, but I like the letter X,” Musk has a son with Grimes named X A-12, who goes by X, and he also wants to rename Twitter. In 1999, he also created X.com, which later merged with another business to become PayPal. THR claims that Musk bought the X.com domain back from PayPal in 2017 and intends to use it for his own Twitter.

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Social media users had several reactions to this news calling it the “New Coke”.

The statement on Twitter’s own website that the blue bird trademark is “our most recognizable asset” is in direct opposition to Musk’s remarks. We are so protective of it because of this. Musk may replace the Twitter bird with a single letter if nothing changes his mind in the next hours. Despite the fact that Twitter was founded in 2006, it wasn’t until 2010 that the blue bird that has become synonymous with the service appeared. It is named Larry T Bird in honour of Larry Bird, a Boston Celtics Hall of Famer, according to logomyway.