Vijay Deverakonda and Ananya Panday starrer Liger is making its theatrical release on August 25, 2022. Days ahead of the film’s release, #BoycottLigerMovie started trending on Twitter. Recently, there have been calls to boycott films including Aamir Khan’s Laal Singh Chaddha, Akshay Kumar’s Raksha Bandhan and Hritik Roshan’s upcoming film Vikram Vedha.
Boycott Liger started trending after actor Vijay Deverakonda showed support to actor Aamir Khan for his recent release Laal Singh Chaddha. While talking to India Today, Vijay Deverakonda mentioned, “I just think on a film set, other than the actor, director, and actress, there are many other important characters, there are 200-300 actors working on a film and all of us have staff members, so a film gives employment to many people and is a source of livelihoods for many. When Aamir Khan Sir makes a Laal Singh Chaddha, it is his name that stars in the film, but there are 2,000-3,000 families that are being provided for. When you decide to boycott a film, you are not only affecting Aamir Khan, you are affecting thousands of families who lose work and livelihoods”. The actor also added, “I am not sure why this boycott call is happening, but for whatever misunderstanding, this is happening, please realize you are not affecting Aamir Khan alone but the economy. It is a much bigger picture.”
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Negative comments and memes are flooding the social media platforms against the Arjun Reddy star. “It’s another Boycott of Bollywood movie Liger which is produced by Karan Johar production. Start your #BoycottBollywood hashtag again #BoycottLigerMovie”, read a tweet.
“#BoycottLigerMovie, it’s a Dharma production. If you have a problem with destructive nepotism then you must boycott it”, read another tweet.
“I support #BoycottLigermovie yes let me reiterate that I support Boycott of #Liger movie because of the direct and indirect connection of people from Bollywood like Karan Johar, Salman Khan and Ananya Pandey. Also, because I support #BoycottBollywood (forever and everywhere)”, was another boycott trend tweet.
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The Liger actor said on the boycott trend, “Kaun rokega dekh lenge”. When the actor was asked about what he would do if the film did not live up to the expectations at the box office he said, “If you had asked me this question a few years ago, I would have gotten angry while responding”. He also added that he has travelled to so many cities to meet people and win their love and that his audience is important to him.