OnlyFans is promoting PG-rated content on their safe-for-work streaming platform, OFTV. After receiving criticism and a reputation for being a “porn site,” OnlyFans has turned to market anything, from cooking videos to celebrity comedy specials and reality shows on their platform.

OnlyFans is a subscription-based website known for pornographic material. All the content on OFTV is produced by OnlyFans creators but unlike the main platform, no nudity or pornography is allowed.

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Whitney Cummings, American comedian and podcaster, is one of the celebrity creators that OFTV started to bring on board to create less obscene content, according to a report by DailyMail.

Cummings, 40, joined the platform in 2022 to share some of her more controversial jokes without fretting about them being “taken out of context” on other, or more mainstream social media platforms such as Twitter.

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“I know people like to make fun of [OnlyFans] because there are naked ladies on there. I just decided, if the audience is going here, as a comedian there’s something worth checking out here,” she said, Variety reported last year.

“I wouldn’t have the self-esteem to charge people to see my naked body. Instead of dirty photos, you’re gonna see dirty jokes,” she added.

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Cummings will release a star-studded comedic roast of comedian Bert Kreischer on April 1 exclusively on the platform. OFTV has also signed former The Only Way is Essex stars Chloe, Frankie, Demi, and Charlie Sims for their own family reality show, House of Sims.

“There is obviously a bit of a taboo around OnlyFans. OFTV is more like the sister platform. It’s stepping away from the explicit or the nudity side. It’s all gonna be safe-for-work stuff and it’ll be suitable for anybody to watch,” Frankie said, reported Good Morning Britain in 2022.

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OFTV has also announced a cooking show called This Is Fire featuring various OnlyFans creators competing against each other and a comedy series called LMAOF featuring upcoming comics on the platform.

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The company has also been directly reaching out to lifestyle influencers in an attempt to bring them on board. Despite their efforts for broader content, the majority of OnlyFans creators are believed to be doing explicit content.