Prince Harry‘s bombshell memoir Spare released on Tuesday, January 10, is being displayed across the world in bookstores apart from being available in online stores. One of the stores in particular, called Bert’s Books has gone viral on Twitter for how it has chosen to display the book. 

The book is seen being displayed on the store’s glass window, alongside another book titled How To Kill Your Family by author Bella Mackie. The pun that the bookseller wanted to play on was unmistakable as the Duke of Sussex has been conducting interviews all week long where he has criticized his family members in various ways, mostly reflecting on their refusal to accept change. 

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During the multiple interviews that the Duke of Sussex did to promote his memoir, including a 60 Minutes one with Anderson Cooper and an ITV one, Harry dished details about his rivalry with Prince William, his brother, as well as the royal family’s mistreatment of his wife, Meghan Markle. 

A picture of the display put up by Bert’s Books was uploaded by a user on Twitter, clearly out of amusement. From there, it went viral. 

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Many of the users pointed out the brilliance of the display and touted the bookseller’s sense of humor. 

“This is funny. Maybe the other book will get some residual benefit from being placed next to Harry’s best-seller,” one of the users said, while another stated, “Hahaha! Is that real?!! Brilliant.” A third commented, “Brilliant. Someone has a good sense of fun.”

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A user noted, “Great idea.” One more stated, “If a book kills a family, that family has way too many skeletons in their cupboards.” Another tweeted, “Someone has a sense of humor!”

Incidentally, according to Amazon, How to Kill Your Family is a number 1 Sunday bestseller.